Your story,
told to all of Brazil.
Strategic public relations for startups that want to gain media coverage, build credibility, and grow influence in Brazil — the world’s 5th largest economy.
The Opportunity
Global expansion
requires Brazil.
You can’t win Latin America without winning Brazil. But Brazil is not just another market — it is a complex ecosystem with its own media culture, key players, and unspoken rules.
Startups that apply a US-centric PR playbook here fail. The ones that succeed partner with locals who understand the landscape intimately. We open the right doors, to the right journalists, at the right time.
The 7th most populous country globally, hungry for innovation.
A massive, diverse economy dominating Latin America.
One of the most digitally engaged and social-first populations on earth.
The undisputed gateway and financial hub for the region.
Our Expertise
How we make news.
We operate at the intersection of journalistic rigor and startup agility. No fluff, no vanity metrics — just strategic communications that drive market entry.
Communication Strategy
We define your positioning, key messages, and narratives that turn innovation into real market relevance — built for how Brazilian media actually works.
Media Relations
Direct personal relationships with reporters, editors, and producers at Tier 1 outlets. We pitch stories to people who actually read our messages.
Go-to-Market Brasil
Tailored entry strategies for international startups launching in Brazil — local PR expertise, cultural fluency, and media connections from day one.
Content Creation
Press releases, bylines, Q&As, briefings, and reports written in journalistic Portuguese that engage editors and require zero revision.
Executive Media Prep
Media training for founders and leadership teams entering Brazil. We prepare executives to handle local press with confidence and cultural intelligence.
Crisis Management
Rapid-response strategies and damage control grounded in deep local knowledge — protecting your brand in a new market before a story gets away from you.
The Network
We don’t cold pitch. We call.
In Brazil, PR is built on relationships, not press lists. We hold direct lines to the most influential journalists, editors, and producers across the country’s Tier 1 media.
Your story bypasses the general inbox and goes straight to the decision-makers.
Connecting global brands to Brazilian audiences.
About Roberta
Journalist by training.
Strategist by design.
Roberta Scalabrini is a journalist with extensive experience in press relations, corporate communications, and content strategy. With 12+ years across Brazil’s top agencies — Ketchum, FSB, RPMA, CDI — she understands exactly what newsrooms want because she was trained in one.
She is passionate about discovering meaningful ways to tell stories, build reputation, and create market relevance. Fluent in English and deeply connected across São Paulo’s media landscape, she has delivered results for global companies including Nestlé, Capgemini, and Grupo Casas Bahia.
- Ketchum
- FSB Comunicação
- RPMA
- CDI
- JournalismUniversidade Nove de Julho
- Transmedia Corporate CommsESPM (Post-grad)
Results
Coverage that converts.
We don’t measure success by press releases sent. We measure it by the quality of the conversation we create in the market.
High-impact editorial coverage in Valor Econômico, reinforcing the partners’ leadership within Brazil’s legal industry.
High-volume media outreach strategy — a 57% increase compared to the previous quarter.
Driven by standout features in special editions with coverage secured across leading outlets compared to the prior year.
Ready to make news
in Brazil?
Let’s talk strategy.