Your story,
told to all of Brazil.
We help startups and companies build media presence and credibility in the Brazilian market — where relationships are everything and the right journalist makes all the difference.
Why Brazil
You can’t win
Latin America without
winning Brazil.
Brazil is not just the largest economy in Latin America — it’s the gateway, the proof of concept, and the market where credibility is built. If your brand earns trust here, the rest of the region follows.
But Brazil’s media landscape is unlike any other. It runs on relationships, nuance, and cultural fluency that no press list can replicate.
The 7th most populous country globally, hungry for innovation.
A massive, diverse economy dominating Latin America.
One of the most digitally engaged populations on earth.
The undisputed gateway and financial hub for the region.
Our Expertise
How we make news.
We operate at the intersection of journalistic rigor and startup agility. No fluff, no vanity metrics — just strategic communications that drive market entry.
Communication Strategy
We define your positioning, key messages, and narratives that turn innovation into real market relevance — built for how Brazilian media actually works.
Media Relations
Direct personal relationships with reporters, editors, and producers at Tier 1 outlets. We pitch stories to people who actually read our messages.
Go-to-Market Brazil
Tailored entry strategies for international startups launching in Brazil — local PR expertise, cultural fluency, and media connections from day one.
Content Creation
Press releases, bylines, Q&As, and reports written in journalistic Portuguese that engage editors and require zero revision.
Executive Media Prep
Media training for founders and leadership teams entering Brazil. We prepare executives to handle local press with confidence and cultural intelligence.
Crisis Management
Rapid-response strategies and damage control grounded in deep local knowledge — protecting your brand in a new market before a story gets away from you.
The Network
We don’t cold pitch. We call.
In Brazil, PR is built on relationships, not press lists. We hold direct lines to the most influential journalists, editors, and producers across the country’s Tier 1 media.
Your story bypasses the general inbox and goes straight to the decision-makers.
12+ Years
Connecting brands to Brazilian audiences.
About Roberta
Journalist by training.
Strategist by design.
Roberta Scalabrini is a journalist with extensive experience in press relations, corporate communications, and content strategy. With 12+ years across Brazil’s top agencies — Ketchum, FSB, RPMA, CDI — she understands exactly what newsrooms want because she was trained in one.
She is passionate about discovering meaningful ways to tell stories, build reputation, and create market relevance. Fluent in English and deeply connected across São Paulo’s media landscape, she has delivered results for global companies including Nestlé, Capgemini, and PMI (Project Management Institute).
- Ketchum
- FSB Comunicação
- RPMA
- CDI
- JournalismUniversidade Nove de Julho
- Transmedia Corporate CommsESPM (Post-grad)
Results
Coverage that converts.
We don’t measure success by press releases sent. We measure it by the quality of the conversation we create in the market.
High-impact editorial coverage in Valor Econômico, reinforcing the partners’ leadership within Brazil’s legal industry.
High-volume media outreach strategy — a 57% increase compared to the previous quarter.
Driven by standout features in special editions with coverage secured across leading outlets compared to the prior year.
Ready to
make news?
Let’s talk about how Scalare PR can build your media presence and credibility.